Wade

Designing and manufacturing the world's most advanced single-use, seaweed-based materials.

We transform one of the world's most abundant natural renewable resources into a wide range of disposable everyday products.

Mission

Bring innovative change to Canada.

Transform sustainably sourced seaweed into high-quality products while sequestering greenhouse gases and creating reliable, long-lasting career opportunities for Canadians.

Goal

Pioneer new industries by developing green, cutting-edge technology.

We want to help build a strong and reliable circular economy by turning renewable resources like seaweed into sustainable materials that can be used in a wide range of industries.

Vision

Spearhead the use of new single-use materials here in Canada, and scale the production of seaweed-based products for both homes and businesses.

We're working to become global leaders in scientific and environmental innovation.

Our aim is to radically disrupt the status-quo by creating quality products for our customers, all while driving positive change in the world around us. Right when it's needed most.

Partners

Leveraging decades of valuable experience and industry know-how through strategic partnerships with Canada's industry leading experts.

Innofibre

Research Centre

With multiple decades of accumulated experience in the paper industry, Innofibre is one of Canada's top cellulose-specific research institutes. Unique across North America, Innofibre specializes in the development and optimization of cellulosic products and the extraction and valorization of biomass. A CCTT (Centre Collégial de Transfert de Technologie), they have a fully operational pilot-scale biomass processing and paper manufacturing facility, as well as an industry-grade paper coating line.

Institut National de la Recherche Scientifique (INRS)

Research Centre

With over 50 years of interdisciplinary research experience, the Institut National de la Recherche Scientifique (INRS) is one of Canada's leading bioresource valorization research institutes. Home to Québec's most advanced biomass processing facility, the INRS provides advanced infrastructure for specialized research in the development and optimization of sustainable extraction and purification technologies. As a CCTT (Centre Collégial de Transfert de Technologie, they support industrial and academic collaboration, and accelerate the transfer of green technologies from the lab to the field.

Lakehead University (LU)

University

Lakehead University is home to the Biorefining Research Institute, a multidisciplinary research centre focused on the sustainable transformation of biomass into high-value products such as biofuels, biochemicals, and biomaterials. Their research encompasses the extraction and fractionation of complex biomasses, as well as their conversion into platform chemicals, functional polymers, and renewable materials. They combine biochemical and thermochemical approaches to optimize yield, energy efficiency, and environmental performance, while also advancing material innovation in areas such as nanocellulose, bio-based hydrogels, coatings, and adhesives. Lakehead works directly with industrial partners to support technology transfer and commercialization efforts, making them a key driver of industrial innovation in Canada's bioeconomy.

Merinov

Research Centre

Merinov is Canada's leading applied industrial research institution for innovative work in the seaweed sector. As Québec's top CCTT (Centre Collégiale de Transfert de Technologie) in seaweed aquaculture research, they leverage decades of multidisciplinary expertise in bioresource management and processing, as well as in environmental monitoring and analytical engineering to enable companies to extract greater value from marine biomass. Having developed Canada's largest and most comprehensive inventory of biological and geographic marine data, they are leaders in the development of the seaweed sector for commercial-scale farming and processing.

Université de Sherbrooke (UdeS)

University

Since its inception, the Université de Sherbrooke has been renowned for its expertise in the development of novel materials and has a long history of working with private corporations on innovative research projects. With over 100 different collaborating research institutes and many decades of experience developing innovative science and technology, the Université de Sherbrooke has cemented itself as a leader in academic and private collaborations that push Canada's biotechnology sector forwards.